About Us

Our founder Jaishree Hotchandani is an ardent devotee of Durga Ma and her daughter goddess AshokaSundari. Wondering why haven't you ever heard of her before? No worries, let's fill you in!
Ashokasundari is a Hindu goddess and daughter of the deities Shiva and Parvati. She is referenced in the Padma Purana, which narrates her story. Ashokasundari was created from the wish-fulfilling tree Kalpavriksha when Parvati wished for a daughter to reduce her loneliness. Parvati once requested Shiva to take her to the most beautiful garden in the world. As per her wishes, Shiva took her to Nandanvana, where Parvati saw a tree known as Kalpavriksha which could fulfill any wish. Since Kartikeya, the son of Parvati, had grown up and left Kailash, as a mother it caused immense grief and loneliness to. She asked for a daughter from the wish-fulfilling tree to get rid of her loneliness. Her wish was granted and Ashokasundari was born.
How to offer AshokaSundari your prayers?
It's easy, simply chantΒ β€œAiym Kleem Sow. Sow, Kleem, Aiym. Aiym, Kleem, Sow."​
"Aiym" stands for learning.
"Kleem" stands for magnetic attraction.
"Sow" stands for prosperity.
This simple three word moolamantram is considered to be the solution to all modern worldly problems. When you chant this moolamantram, Balambika is said to instantly be around you. When you recite her name, "Bala," she will be listening to what you say at all times.
Our founder wanted to get in touch with her divine feminine side amidst all the hustle and bustle of life, wherein one often looses their charm. She called upon Ashokasundari / Balambika and her life slowly began to change. She certainly felt morely alive, young, enthusiastic and full of magic. She also left behind her graphic design job and started an artificial jewels business. We all surely agree that Jewellery is a woman's best friend and makes her feel rich, divine and strong. That is the feeling our founder Jaishree would like you to feel everytime you adorn yourself with AshokaSundari Jewels.
Ashokasundari / Balatripurasundari
Don't loose your charm because of what life does to you, instead use these challenges to make yourself stronger and thicker. This very same strength that comes by dealing with life makes you all the MORE charming and no one will be able to take this charm away from you. It's yours ! Your experiences are yours! Your struggles are yours! You OWN them and now you OWN life woman!
I am Beautiful
I am Divine
I am Strong
I am Smart
I am abundant
I am Rich
I am Knowledgable
I am God